Maybe a slightly inappropriate quote – Virgil was actually referring to enemies (the Greeks using the gift of a wooden horse to invade the city of Troy) when he wrote the Aenid, Book 2 more than 2000 years ago – but nevertheless still a good lesson. John Dryden translated it slightly differently

Trust not their presents, nor admit the horse

all of which ties wariness nicely to the subject of the horse.

Often reading articles in magazines, and particularly on the internet, we are presented with an item about equine health that has apparently been written by an authority (a vet!); however, if we look closely at the article we might notice some interesting markers which put the article in another light.

Don’t let this put you off reading articles but do be aware that often they are not what they seem.

¹ “his” can equally be “hers”
² ADVERTORIAL is particularly sneaky because it is so similar to the more authoritative EDITORIAL

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